Gift Card processing is the latest development in consumer payment systems. Replacing paper gift certificates, electronic gift cards were first used by large retail chains with tremendous success. Advanced Merchant Services has recognized that small and mid-size retailers and restaurants could benefit from a gift card program that doesn’t require a large investment, and we have responded.

Our gift card solution offers an effective payment option to any size business. With easy implementation and effortless maintenance, the Electronic Gift Card Program eliminates the need for manual tracking and provides detailed reporting of cards issued and redeemed, allowing gift cards to be monitored effortlessly. The program has special advantages such as detailed reporting that gives merchants an accurate picture of their return on issued gift cards, and an improved refund policy by issuing refunds on gift cards.

With the gift card program from Advanced Merchant Services, merchants can increase sales, attract new customers, build brand presence, and promote customer loyalty. Gift Card technology helps prevent fraud, enables improved sales and store credit tracking, and directs customer cash to the bottom line – even before delivering the product or service. This highly visible, popular payment option is a constant advertisement in customers’ wallets. Even after a card’s first use, remaining balances bring return visits, and since there is no cash back for partially used cards, merchants retain the revenue.